AArticle
NNewsletter
VVideo
IInterview
PPromotion
BB2B
SStory
ALWAYS ON
1 Instagram post every weekday (22 in September)
2 to 3 stories every day, 5 pinned highlights
Full Reset offer live 1 to 30 September
Market crossposting on local accounts
AUGUST BUILD
11 to 28 Aug the whole campaign is produced
11 Aug market brief sent: visuals, local content, co-signature
Mid Aug doctors approached for video participation
September is publication only